About Fitain and our journey

We are not another Silicon Valley start-up. We’re a health and fitness platform built and funded by a community of fitness enthusiasts.

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Founded in Yorkshire and funded by us

Fitain was not born in Silicon Valley, Harvard University or even London. The team behind Fitain are from Leeds, Yorkshire. We weren't helped by any "tech incubators" or given any seed funding.

In true Yorkshire fashion, through sheer will and determination, we built Fitain around our full-time jobs in a digital agency. We also funded the entire project ourselves.

The team behind Fitain

Lee Austin

20+ years commercial web development and project management experience. Consultant for 4 years before becoming technical director of a London based digital agency for 5 years. Successfully founded a successful digital agency (L33) in 2017.

Jack Wilson

8+ years of commercial web development experience. Microsoft and Umbraco certified with proven track record of developing web and mobile app solutions for SMEs.

Lewis Collins
Design Director

7+ years of commercial digital design experience. Specialising in UX development and branding having worked for clients ranging from the Cheshire Police to the aviation industry.

From small acorns come big ambitions

We hope to revolutionise the health and fitness industry by creating an all-in-one app for fitness enthusiasts and professionals across the globe. We want Fitain to be become an integral part of your fitness journey, regardless of where you start or end up. For us, it’s about building a supportive fitness community who empower one another by sharing plans, while also using the app to enhance their our own workouts.

We want to help as many of you as we can, regardless of where you are located, what language you speak or how much you can afford.

Our ethos has always been

Helping everyone, everywhere to become healthier.

Development Timeline

Health and fitness professional directory


Session and client management


2000+ exercises in library


Workout plan / program builder


Sell plans and programs though our marketplace

Coming soon

Sponsorship / advertising opportunities

Coming soon

AI exercise insights

Coming soon