Research reveals UK’s healthy lifestyle goals as lockdown is eased

5 August 2020

As the UK continues to unlock, research commissioned by Fitain, the personal trainer matching app, reveals the UK’s ‘fitness resolutions’ made during lockdown. The research conducted by Kantar UK examined what people’s health and fitness goals were now that lockdown restrictions are lifting. The top goal for more than a third of people was to eat more healthily (38%) which is good news for the Government as it launches its new healthy eating campaign to the nation.

Second came continuing exercising at home, the goal for over a quarter (27%) of respondents, and the third most popular answer was drinking less alcohol, the aim for 15% of people. Outdoor exercise was the aim of the game for some, with 15% saying they would start/continue cycling, and 12% aiming to start/continue running. And possibly motivated by the success of Joe Wickes PE which kept the nation fit in lockdown, 12% said they would continue using YouTube or other livestream videos to keep fit. Despite gyms now being open, only one in ten people (11%) vowed to join one, with some (7%) even saying they would rather build their own home gym.

Lee Austin, founder of Fitain app said: “Obesity is known to exacerbate the symptoms of Covid-19, making the virus more dangerous to those who are overweight. It’s therefore no surprise that healthy eating is the top priority when it comes to fitness and lifestyle goals. Although few people are interested in joining a gym right now, possibly due to the perceived risk of this environment, small steps and lifestyle choices such as drinking less and exercising at home or outdoors are popular.

The Fitain app was recently launched with the aim of making fitness more accessible to everyone. It helps personal trainers and other fitness professionals match with people seeking their services in their local area. It is free to download and use for both trainers and those seeking a fitness instructor, and is available on both Google Play and Apple Appstore.

Lee concluded: “Whatever people’s fitness aspirations may be, we hope the Fitain app will help and support them to achieve their goals.”

Notes to editors:

  • Omnibus survey of 1,205 UK adults aged 18-75 conducted by Kantar UK June 6th-7th 2020
  • Fitain is a new free app which enables personal trainers and fitness experts to match with people seeking their services in their local region
  • The Fitain app is now available to download for free on the App Store for Apple users and Google Play Store for android mobile
  • Lee Austin, founder of Fitain, is available for comment/interview.
Mel Matthews
PR Consultant
+44 7500 905387
[email protected]